‘Commitment to care’

Delaware North’s “Commitment to Care” is a comprehensive program across all subsidiaries to help keep guests and employees safe and slow the spread of COVID-19. We’ve reengineered our operating procedures to minimize contact risk and bolstered hygiene protocols to exceed best-practice guidelines of the U.S. Centers for Disease Control and Prevention (CDC). Materials related to this effort – including logos, signage, entry notices, social distancing decals, table tents and “Clean Team” shirts – can be found below within each subsidiary’s portal.

I was responsible for the logo development and brand identity of the campaign. It started with a Gaming (Casino) initiative - Play It Safe which easily transferred to Delaware North’s Sportservice subsidiary. TD Garden, as well as the Boston Bruins and Boston Celtics have also inherited the Play It Safe campaign. Parks and Resorts use Rest Assured, Travel uses Safe Travels and Patina Restaurant Group uses Dine Safe.