Austin Vibes

Austin Vibes is a modern retail destination located inside Austin-Bergstrom International Airport (AUS), designed to capture the creative, free-spirited energy of Austin, Texas. The shop offers a curated collection of locally inspired merchandise, souvenirs, and lifestyle goods that celebrate the city’s vibrant culture and artistic roots.

As Art Director and Lead Designer, I developed the logo and brand identity for Austin Vibes, creating a visual system that reflects Austin’s eclectic personality — bold, colorful, and effortlessly cool. The design process focused on balancing authenticity and approachability, ensuring the brand resonated with both locals and travelers seeking a genuine Austin experience.

The identity system extended across signage, packaging, environmental graphics, and digital applications, maintaining consistency while allowing flexibility for diverse product lines.

This work was recognized with a Gold Award at the American Advertising Awards (AAF Buffalo ADDYs) for Integrated Brand Identity Campaign, honoring its creativity, cohesion, and cultural resonance.