Logo & Brand Development | Art Direction
Catawba Two Kings Casino Resort
Kings Mountain, NC
Catawba Two Kings Casino Resort is a premier gaming and entertainment destination owned by the Catawba Nation in Kings Mountain, North Carolina. Rooted in the tribe’s heritage and forward-looking vision, the project represents both cultural pride and economic growth for the Catawba people and the surrounding region.
As Art Director and Creative Lead, I contributed to the development of the brand identity and visual direction for the casino’s launch and marketing communications. The creative approach balanced contemporary design aesthetics with cultural respect — integrating symbolic elements inspired by Catawba traditions into a modern visual system that would resonate with a wide audience.
My responsibilities included overseeing art direction across promotional materials, signage, and digital assets, ensuring visual consistency throughout all touchpoints. The result is a sophisticated and vibrant brand presence that honors the Catawba Nation’s story while positioning Two Kings Casino Resort as a dynamic and welcoming entertainment destination in the Southeast.
