Creative Direction | Art Direction | Brand & Logo Development | Motion Graphics | Graphic Design
Delaware North Gaming
Within Delaware North’s Gaming and Entertainment division, I led creative direction, brand development, and design, managing a six-person creative team responsible for delivering integrated campaigns across print, digital, social, and experiential media. My work in this space centered on crafting strategically driven, visually dynamic brands that embody both the excitement of gaming and the sophistication of Delaware North’s hospitality experience.
From developing the Catawba Two Kings Casino brand in collaboration with the Catawba Nation, to launching Betly, Delaware North’s proprietary sports betting platform, I helped define visual identities that unite innovation with authenticity. Additionally, I directed the creation of the Play It Safe campaign — a comprehensive health and safety initiative deployed company-wide during the COVID-19 reopening period.
Together, these projects reflect a commitment to creative leadership, cross-disciplinary collaboration, and brand storytelling that enhances guest engagement and reinforces Delaware North’s position as a leader in gaming and sports entertainment.
Betly Sports Betting
As Creative Lead for Betly, Delaware North’s proprietary sports betting brand, I directed the logo, brand identity, and digital design system for the platform’s launch. The visual identity conveys confidence and approachability, reflecting the excitement of sports wagering while maintaining clarity and trustworthiness.
I also led the UI/UX design for Betly’s web and mobile experiences, ensuring seamless navigation and intuitive interaction. Complementary print and digital campaigns were designed to support brand rollout and market expansion, positioning Betly as a modern, accessible, and competitive sports betting platform.
Play It Safe -
Commitment To Care
In response to the COVID-19 pandemic, I developed the Play It Safe campaign — Delaware North’s comprehensive health and safety communication system used across gaming, hospitality, and entertainment venues. I led the brand and logo development, designing a clear and reassuring visual language that emphasized trust, safety, and responsibility.
The initiative extended across signage, digital displays, print collateral, and environmental graphics, ensuring consistent messaging during reopening phases. Play It Safe became a cornerstone of Delaware North’s recovery efforts, visually reinforcing the company’s commitment to guest and associate well-being.
Art Direction | Motion Graphics