Hudson Dining Group

I led the brand identity development for Hudson Dining Group, a proposed food service and hospitality concept created in collaboration with Patina Group and KKR for New York City’s Hudson Yards. Developed during the pandemic, the brand explored a sophisticated, contemporary visual system that reflected the energy of the neighborhood while supporting a versatile suite of dining experiences. My work included logo development, visual language exploration, and brand application across digital, print, and environmental touchpoints — establishing a polished, future-ready identity for a concept designed to elevate hospitality in one of NYC’s most dynamic districts.