Logo & Brand Development | Art Direction
Gate City Casino
Nashua, NH
Gate City Casino, formerly Boston Billiards Club, underwent a full rebrand to reflect its evolution into one of Southern New Hampshire’s premier gaming destinations. The new name, inspired by Nashua’s nickname “The Gate City,” symbolizes the area’s role as a gateway between Massachusetts and New Hampshire and captures the spirit of entertainment and connection that defines the venue.
As Art Director, I led the logo and brand development, shaping a bold, modern identity that bridges the casino’s local heritage with its vibrant, contemporary atmosphere. The design direction focused on creating a cohesive visual system that translated seamlessly across signage, environmental graphics, digital platforms, and marketing materials.
The resulting brand identity conveys excitement, sophistication, and regional pride — positioning Gate City Casino as a destination that welcomes both locals and visitors with an authentic, high-energy experience.
